Another round of startups pitching their new music tools!

Paradiso Labs is the open innovation platform of Paradiso. A place to research and experiment with new digital possibilities. Main question: How can we serve our audience better? In the second so-called Launchpad Meetup organised by Startup Amsterdam and The Next Web, a bunch of innovators in the music space presented their product. It was an inspirational morning, be there next time! A closer look at three of the companies:

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Atmosphere: Online radio for businesses

What?

Atmosphere (a new product by Kollekt.fm) delivers curated online radiostations. 'In-store music, in tune with your brand.' For example the shop Coffee & Coconuts has its own station. You can listen to it in the store, but on the website as well.

Why?

According to founder Rolf Dröge music creates a better experience. And with your dedicated station you extend that experience from offline to online. You can make playlists on Spotify or Apple Music, but with your own branded player people are not limited to those services.

How much?

Companies pay around 500 euro per month for their own player and curator.

When?

Atmosphere launches in January.

What's in it for a club?

A club could have its own player on its website, for example with music referring to upcoming concerts. That would drive ticketsales.

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Schedjoules: Local event discovery

What?

Schedjoules helps you discover local events from within you calendar. You pick a timeslot or period in your calendar, Schedjoules lets you know which gigs are happening around you or wherever you choose. Over time Schedjoules will get to know your taste and make personal recommendations.

Why?

Of course you can go to the Paradiso site or to Ticketmaster to find out about upcoming gigs. But wouldn't it be nice to have that information in an app you already use? Schedjoules integrates with already existing apps so they can piggiebag on an installed userbase. Millions of people use dedicated calendar apps.

How much

No costs involved for clubs. Schedjoules takes a percentage of the tickets being sold through for example Ticketmaster.

When?

Schedjoules will release a so called minimal viable product with concert listings next week!

What's in it for a club?

The more people that have access to gig listings and can easily buy a ticket the better! And no costs involved.

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Nocto: Know before you go

What?

According to Nocto CEO David Franzen people spend time, money and energy going to disappointing clubs. What if you could check the people and the atmosphere before leaving home? In Nocto you get a feed from inside thanks to pictures and videos from the clubbers present.

Why?

Nocto is an app where you can monitor a timeline or choose events you want to check. Clubs can use the app to market their events and learn to understand their audience better. The audience can use the app to have a good night out. But there's a chicken and egg problem of course: how does Nocto get users? For example with so called Nocs. Clubs can give you credits for going to an event, you can get Nocs for posting videos and pictures. And with those Nocs you can get free drinks or other goodies.

When?

Nocto will launch in January.

How much?

The main businessmodel of Nocto will be clubs paying to be verified and getting marketing options and real time statistics on their audience.

What's in it for a club?

Well, we just described that ;-) The app has been built for clubs and clubbers!