For this year’s edition of the Super-Sonic Jazz Festival, we used innovative geo-fence technology to collect consumer data and learn more about the customer’s thoughts, behaviour and media use. We work closely together with a renowned social media development agency to identify cellular data of every person who enters the digitally fenced festival locations to track them, display targeted advertising and create and collect marketing data via their social media channels.

The results have been great and we’re planning on using this technique on more of our larger events, such as London Calling Festival and Ticket To The Tropics.